Superspace
AI-driven customer service and invoicing
Support queries are automatically categorised and answered. Invoices and payment reminders run fully automatically, without any manual handling.
I'm Ruben Hiemstra. I help SMEs in Dubai and the UAE implement AI that actually delivers results — from first conversation to live.

What I do
I implement AI that genuinely moves your business forward. No vague promises.
I look at your business first. Only once I understand how it really works do I determine what AI can do for you and what it will deliver.
Repetitive work and manual processes: I automate them so your people can do what they're good at.
An AI assistant that handles your customers 24/7, or shares knowledge internally. Fully custom-built for your business.
Teaching your team to work with AI — hands-on, no theory. Directly applicable to your own daily work.
How it works
No endless proposals. No vague advice. I work step by step — together with you.
We talk for 30 minutes about your business — what's happening and what you want to solve. Free, no obligation, but you'll always leave with something concrete.
I map out the opportunities and create a clear plan: what it involves, what you can expect, and in which order we tackle it.
I build, test, and deliver. You don't need to know anything about AI — I make sure it works and show you how to manage it yourself.

Based in Dubai
Available worldwide
About me
I help small and medium businesses in Dubai and the UAE implement AI that actually delivers results. Not as a big agency with account managers and monthly retainers — just me. Honest advice, clear scope, and I do the work myself.
I have over 10 years of experience building digital systems, and I've been working with AI daily for more than two years. I know what works, what doesn't, and how to translate AI possibilities into concrete business value.
Before recommending anything, I look at your situation first. That's why the first call is always free.
10+
years in tech
2+
years daily AI
100%
hands-on
Results
What I recommend, I use myself. Both businesses run on AI every day.
Superspace
Support queries are automatically categorised and answered. Invoices and payment reminders run fully automatically, without any manual handling.
Wad Up
New clients go through an automated intake. AI generates a draft quote and immediately schedules an introductory call.
WordUp
A fully bespoke system built that connects project management, accounting, and all external tools in one place. No more scattered spreadsheets — everything in a single overview.
What clients say
No vague compliments. Concrete results from businesses now using AI every day.
“I was sceptical. AI seemed like something for large corporations, not a trading company of fifteen people. In the first conversation Ruben showed me exactly what was concretely possible. Within six weeks our quote flow runs automatically and we save eight hours a week on admin.”
“Ruben doesn't talk in jargon. He asked what we do every day, observed, and designed a solution that actually fits how we work. The AI assistant now handles standard questions from buyers and tenants. My team can focus on closing deals instead of answering the same emails.”
“We had tried implementing AI with a consultancy before. Nothing came of it. Ruben did it differently: start small, see results fast, then expand. After three weeks our team already had confidence in the system — and our guest response time dropped by 70%.”
“The AI training for our team was the best investment we made. Everyone is working with AI now, including people who wanted nothing to do with it at first. Ruben knew exactly how to make that happen. Practical, no PowerPoints.”
“I run a lean team and couldn't afford expensive consultancy retainers. Ruben just thought along about what was achievable within my budget. A year on, I'm saving real time every single day — and my customer support is running on autopilot.”
“What I appreciate is that Ruben stays available after delivery. If something isn't running smoothly or we spot a new opportunity, he's simply there. That's different from most providers who disappear once the invoice is paid.”
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Contact
I look at your situation first before recommending anything. Book a free 30-minute call. You always leave with something useful.
Response within 24 hours. No sales pitch, no obligations. Just an honest conversation.